Brand reputation is shaped not just by what a company says about itself, but by how it listens and responds to what customers ...

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth.

A strong customer experience strategy bridges the gap between leadership and employees and aligns everyone around the goal of delighting customers.

Explore how voice of the customer strategies go beyond surveys to drive customer loyalty and boost revenue.

A Guide to Customer Strategy A handy pocket guide for engaging with your users. For more insight, read “ 10 Principles of Customer Strategy.” ...

Customer Segmentation Strategies. Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using ...

Booz Allen Hamilton says many CRM initiatives fall short of expectations because companies don't follow detailed customer-value strategies. Booz Allen Hamilton outlines a five-step plan to ...

Effective customer-oriented sales strategies will include consideration of service recovery processes to ensure that if errors occur, they are quickly and effectively handled.

CRM systems have evolved from the clear business recognition that the customer, and hence management of customer relationships, should be a fundamental element in any corporate strategy. Industry ...

Customer loyalty has evolved, and offering a great product is no longer enough to retain customers. You need to deliver value through exceptional experiences and clear outcomes. Research shows ...

COVID-19 drastically changed customer acquisition. How will businesses survive? Tips to align your customer acquisition strategy in 2021.