Inspired by Michael Jordan's one-one-games with his brother, Jordan Brand is bringing back its global basketball tournament ...

Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.

Jordan Brand has been an integral part of France's Quai 54 Streetball Tournament, collaborating on the Jordan Luka 4 this ...

Jordan Brand has proven that no grail in its archive is above being re-released. We explored this shift in strategy in a feature last year and the trend is set to continue with 2011’s Japan-exclusive ...

It's no surprise that Collier and Jordan Brand agreed to a deal. Collier is one of the WNBA's brightest stars. She's a ...

Jordan Brand made history in signing Panthers' Tetairoa McMillan, making him the first-ever rookie to sign with the Jumpman.

Carolina Panthers rookie wide receiver Tetairoa McMillan earned a unique distinction ahead of the 2025 season.

The New York Liberty star blends athletic cool with full-on sparkle in a Swarovski-studded tunnel look. WNBA forward and New ...

The WNBA regular season tips off tonight, and Jordan Brand is once again soaring over the competition. Jumpman proudly ...

WNBA star and Unrivaled League co-founder Napheesa Collier always sought to change the game. Now, see how Jordan Brand is ...

Napheesa Collier has swapped Nike properties, trading in the Swoosh for the Jumpman. The Minnesota Lynx star has signed a ...

Nike and Dallas Cowboys star CeeDee Lamb have unveiled a collaboration for a player-edition football cleat dropping this ...