The project goes beyond sports. Refik Anadol, a Turkish artist, is transforming millions of data points — including angles, motion, and emotional response — into a one-of-a-kind digital artwork, to be auctioned by Christie’s for social and educational causes.

Lionel Messi picked his header against Manchester United in the 2009 UCL final as the best goal of his career. The moment will be turned into digital art by Refik Anadol for a global charity initiative.

Lionel Messi is about to tell the world which of his many goals was his favorite and raise money for charity in the process.