Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more ...

This price point is stirring debates online ... more attention to what I would describe as affordability.” McDonald’s strategy moving forward is to focus on affordability In response to ...

McDonald's Corp. announced Monday one of its largest hiring initiatives in years, seeking to add 375,000 employees across U.S ...

In our view, McDonald’s boasts a wide economic moat, with pricing power ... added services such as inventory management, marketing strategies, or other consulting offerings.

Borden adds that this value-focused strategy helped McDonald's outperform ... the company’s earnings release. McDonald’s has a favorable price trend in the short, medium, and long term ...

"Create Your Taste" comes with a pretty hefty price tag, however, for a technology that will only be available to a fraction of McDonald's customers. Even those customers who do order inside ...

The company's ability to drive higher average checks through well-planned menu price increases ... of the Accelerating the Arches strategy positions McDonald's for another strong performance.

When Nick Martinez and his family wanted a quick, inexpensive and reliable meal, McDonald’s used to be their go-to choice. Now it costs so much, he said, that he lets his 5-year-old son pick ...