While news of upgraded McCrispy Strips (a hopeful harbinger of the returning snack wrap?) and customized Cotton Candy Sprite ...

After launching a Happy Meals collaboration two years ago that swept across the nation, McDonald's is reviving the offering ...

Squishmallows have returned to McDonald’s Happy Meals, and the internet is buzzing with excitement. With 12 plushie characters to collect, including an all-new intergalactic axolotl named Halley, this ...

As usual, McDonald's big fans in the United States are alert to every novelty that the fast-food chain announces. While there was talk of new options on the ...

As global demand for multi-platform brand experiences grows, IP licensing is becoming an increasingly sophisticated ...

WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

When fans of Krispy Kreme and McDonald’s believed a collaboration between the two brands would expand the sale of the iconic ...