Now, with the motto “Through sport, we have the power to change lives,” he is positioning Adidas as a globally influential enterprise. The Adidas strategy — speed, a focus on a few trendsetting cities ...

“adidas has a long history of making sustainability part of our operations, and it is an essential and central part of our strategy ... we have the power to change lives – and this is ...

Nike Stock price movement General business environment for both Nike and adidas based on Q2 2020 results Strategic comparison ... share would likely lead to a change in the market's perspective ...

the company's senior VP of global brand strategy—about how Adidas went from sleeping giant to the hottest brand in sneakers right now. GQ: What changes to the Adidas corporate culture have ...

Also a part of that strategy is a revamp of its management team. Hoeld, who is taking over global sales, has been with Adidas for 25 years. He had served as managing director of the company’s ...

German sportswear maker Adidas held back on Tuesday from raising its 2025 financial forecasts despite strong first-quarter results, saying the uncertainty around U.S. import tariffs was making it ...

This partnership signals not just a change in jerseys, but a strategic transformation for ... many América fans longed for a ...