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Microsoft is committed to the growth and success of software development companies and channel partners who participate in Microsoft Marketplace. Part of that commitment is supporting them throughout the entire journey of building, publishing, and selling apps through Microsoft Marketplace. To further this mission, Marketplace Rewards is now included in Independent Software Vendor (ISV) Success, a pathway within the Microsoft AI Cloud Program, and is available to all participants.
To see how Marketplace Rewards can help you accelerate growth and close more deals, view this two-minute video:
Your Microsoft Marketplace benefits
As you grow through Microsoft Marketplace, you unlock new benefits designed to help you convert customers and close deals.
For details on the program and benefits for software companies, see Marketplace Rewards.
For details on the program and benefits for channel partners, see Marketplace Rewards for Channel Partners.
The benefits at each stage of growth help you progress to the next stage, helping you to grow your business to Microsoft customers, with Microsoft's field, and through Microsoft's channel by using Microsoft Marketplace as your platform.
Software company benefits are differentiated within the Benefits Workbench based on whether offers are listed with Free Trial, Contact Me, or Get It Now.
Free Trial and Contact Me offers receive benefits once every 12 months at the partner level.
Get It Now offers are transactable offers that are eligible for evergreen benefit engagement based on performance by trailing 12-months (TTM).
For transacting partners, as you grow through Microsoft Marketplace, you unlock increasing benefits by tier of Marketplace billed sales (MBS), business application solution value, or Microsoft Teams app monthly active users (MAU) tier, for each 12-month period.
The minimum requirement for software companies to publish offers in Microsoft Marketplace is a Microsoft Partner ID and Marketplace program enrollment through Partner Center.
Channel partner benefits are differentiated by sales performance with multiparty private offers and resale enabled offers. As marketplace billed sales of these offers grow, channel partners unlock additional benefits.
The minimum requirement for channel partners to sell these offers in Microsoft Marketplace is a Microsoft Partner ID, Marketplace program enrollment, and a valid tax & payment profile.
Note
Channel partners who sell multiparty private offers in the United States also must provide a valid resale certificate.
All Microsoft partners can access these benefits regardless of Microsoft AI Cloud Partner Program competency, Solutions partner designation, Action Pack subscription status, or partner type. Every partner is empowered to grow their business through Microsoft Marketplace.
Your steps to get started are easy
For software companies
Publish an offer in Microsoft Marketplace.
To see your list of benefits, go to the Benefits workspace in Partner Center, and select the Marketing benefits tab.
To activate sales and marketing benefits, you must first assign a company marketing contact. This contact receives follow-up communications about your Marketplace Rewards.
To add or update your marketing contact information:
Go to the top of the Marketing benefits tab on the Benefits workspace, and then select Add, update, or change.
- Select a user from the list. If the user you want to assign isn't in the list, you can add new users in Account settings.
- Provide an email address for the user that's different from the email address associated with your company's Partner Center account. Microsoft sends instructions for using your Marketplace Rewards benefit to your designated marketing contact's email address.
- Provide the contact phone and preferred language for this marketing contact. After you finish entering this information, select Assign user.
- After you update the marketing contact, select Activate for the benefit you want to start using. Once you activate a benefit, a member of the Rewards team contacts your marketing contact within one week.
Note
If your first offer in the trailing 12-months (TTM) is live for more than three weeks, or if you earn Marketplace billed sales in the TTM that meet one of the transactable benefit tiers, but you don't receive your benefits in the Benefit workspace, open a support ticket.
For channel partners
Meet the prerequisites for either multiparty private offers or resale enabled offers.
Complete your first Marketplace sale.
Contact channelready@microsoft.com to activate your Marketplace Rewards benefits on your Marketing Benefits tab within Partner Center.
Note
All partners unlock a base level of benefits, including optimization recommendations and promotion as part of a self-serve email of resources and best practices, once every 12 months when you publish a non-transactable offer. As you grow sales, you earn more Marketplace Rewards benefits.
Use your Marketplace Rewards free Azure to win more customers
One of the most valuable benefits in Marketplace Rewards, Azure sponsorship can help you grow your Microsoft Marketplace sales by providing free Azure usage to qualified partners and their customers.
You can apply Azure sponsorship toward:
Customer deployment: Software companies and channel partners, allocate to customers tied to a Marketplace deal to help offset deployment costs.
Free trials: Software companies, offset infrastructure costs on your partner tenant associated with offering free trials on Marketplace.
This benefit only applies to SaaS or Azure Application offers where consumption from free trials occurs on partner's tenant.
Requires SaaS or Azure Application offer on Microsoft Marketplace with free-trial capability enabled or a zero-dollar plan price.
To learn more about using your Azure sponsorship benefit, watch the following video.
Limitations
Azure sponsorship can be applied on pay-as-you-go, Enterprise Agreement (EA), and Microsoft Customer Agreement (MCA) billing accounts. Azure sponsorship has known limitations which are important for software companies, channel partners, and their customers to be aware of. Read more about the limitations here Azure Sponsorship FAQ.
Next steps
Innovate rapidly with ISV Success
Take your software development company to the next level with ISV Success. Build and publish applications and agents faster with powerful AI developer tools, consultations, and technical guidance. Then grow your sales through Microsoft Marketplace. Learn more
For detailed guidance, see eligibility and steps to enroll.
For clarification on a specific policy or benefit, see ISV Success FAQs.
Accelerate growth and close more deals with Marketplace Rewards
Earn exclusive sales and marketing benefits based on your Microsoft Marketplace performance. The more you perform, the more you earn. Learn more.