Settings in Microsoft Advertising that define who sees ads and who is excluded from viewing them
Hello Leslie Pereira,
Thank you for using our Microsoft Advertising Learn Q&A Platform!
Sponsored ads may not always appear the same way across all devices. If the ads are showing on smartphones but not on your laptop, the behavior may be related to how the campaign is configured for device targeting, audience targeting, ad placements, location/language settings, or overall ad delivery eligibility.
Here are a few areas you may want to review:
- Device targeting: Check whether the campaign or ad group has any device bid adjustments or targeting settings that may affect delivery on desktop/laptop devices.
- Audience and placement settings: If audience targeting is being used, verify that the audience association and targeting/bid settings are configured as intended.
- Ad distribution and where ads can appear: Ads may serve across different Microsoft Advertising Network placements depending on campaign type, settings, and availability.
- Ad position and competitiveness: Your ad’s visibility can be affected by ad rank, which may consider factors such as bid, relevance, and performance.
- Targeting scope: Review location, language, schedule, demographic, and device targeting to make sure laptop/desktop users are included.
For additional guidance, you may refer to these Microsoft Advertising help pages:
- Optimize for audience targeting
- Where your ads will appear with Microsoft Advertising
- What is “ad position”?
- How can I get my ads in front of my customers?
Our support teams are pleased to engage in more in-depth discussions about your account through phone, chat, or email to offer review assistance, please see our support page to reach out!
I trust that the details shared here will partially address your inquiry. Should you have any further questions, feel free to contact our support. Additionally, I’ve sent you a private message requesting additional information. Please don’t hesitate to reply if you require further assistance.
Kind regards,
Marvin | Microsoft Advertising Support Specialist | 800-518-5689